Products

Designed with a flexible 'axle', these lures combine the very subtle swimming action of a streamer fly with the flash of the Aglia. The streamer is...

Designed with a flexible 'axle', these lures combine the very subtle swimming action of a streamer fly with the flash of the Aglia. The streamer is...

The Aglia Mouche Noire has become a favourite for summer fish, low water levels and other difficult bite situations. The vibrations of the blade ar...

Mepps "par excellence", no other lure has caught so many record fish all over the world. The Aglia is a marvellous lure, precisely engineered to st...

Designed with a flexible 'axle', these lures combine the very subtle swimming action of a streamer fly with the flash of the Aglia. The streamer is...

Stand out with Aglia-e Brite! The Aglia-e Brite are new spinners that include two major developments: the intensity of the chromatic signal of t...

Fish prey colours! The world famous Black Fury displays very rich decoration designed to recreate the visual stimuli of the fish's favourite pre...

Match the hatch. Bug features include realistic ribbed wing blade, segmented body 'head-thorax-abdomen' and pulsing light reflecting hackles, al...

Match the hatch. Bug features include realistic ribbed wing blade, segmented body 'head-thorax-abdomen' and pulsing light reflecting hackles, al...

A proven winner! The Mepps Winner is an unweighted spinner, with detachable hook. It has been designed for fishing in shallow water or over weed...

Length: 57mm Weight: 3.5g Type: Suspending Sound: Rattle Tournament Lakes can become extremely pressured fishing grounds in a matter of hours...

The flat side design makes possible a tight wobble and wiggle action, to appeal even on a straight retrieve. On the stop it flutters to give bass t...

A jigging spoon, designed to take on deep water, especially in cold conditions when bass shutdown. This is one of the few hard lures that Norio Tan...

A jigging spoon, designed to take on deep water, especially in cold conditions when bass shutdown. This is one of the few hard lures that Norio Tan...

Our newly designed sinking stickbait is designed for ultimate versatility and fishing in the most demanding conditions. Tested and proven in the ha...

Our newly designed sinking stickbait is designed for ultimate versatility and fishing in the most demanding conditions. Tested and proven in the ha...

Our newly designed sinking stickbait is designed for ultimate versatility and fishing in the most demanding conditions. Tested and proven in the ha...

Our newly designed sinking stickbait is designed for ultimate versatility and fishing in the most demanding conditions. Tested and proven in the ha...

Our newly designed sinking stickbait is designed for ultimate versatility and fishing in the most demanding conditions. Tested and proven in the ha...

After made its debut in 2009, Bent Minnow 76 has been creating dramatic reaction of fish whenever it swims or stays. That amazing effect demonstra...

Bent minnow heats up surface game by action and silhouette that transcend normal lure which is created only by appropriately bended body. This acti...

Small shad can be said the strongest hard lure under tough condition of all fields. Its small, natural shape is very effective for the sophisticate...

The OSP Durga 73SP is a flat side minnow lure designed to produce more of a flashing effect and water drive that round bodies minnow baits. At less...

I-motion lure for next generation, easy to use and full of new technology to win. Perfect for that finicky Bass, Bream or Trout **Super Slow Sin...

Oval The oval slow blatt has the slowest sink rate due to its flat shape, which creates a slow wide sink as the lures slowly plains to the botto...

Slim The slim slow blatt in center balanced to give it a slow and stable fall. These jigs have fluttering fall that is erratic yet vertically st...

Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap® Long Cast Shallow is ideal when the fish are smashing b...

Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap® Long Cast Shallow is ideal when the fish are smashing b...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

Rapala X-Rap Magnum Trolling Lure “Troll Faster. Dive Deeper.” All the life-like scale detail and selections from the incredible patterns of ...

Australia’s most famous hard bodied lure range is now diving deeper than ever with the all new Rapala X-Rap Magnum 40. Designed for trolling up big...