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Orders over $100 ship for FREE!!
Orders over $100 ship for FREE!!


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This multi-segmented Swimbait is made up of 7 segments constructed from solid plastics (free of phthalates and BPA), and jointed with a Mesh Woven Fabric. Tested in real world scenarios to withstand well over 100 pounds.
The design of the Seven allows the head to track straight with the body following in an ultra-realistic swimming action. By changing the retrieval speed and rhythm, you can easily imitate an injured baitfish. Whether you are looking for a gentle S action, or a sharp side to side action the Seven’s design allows for a versatile presentation to match the fishing conditions.