Products

Even when the lure is sitting on the bottom, the slightest current will have the tail pulsating and wriggling attracting the fish's attention,, whi...

Even when the lure is sitting on the bottom, the slightest current will have the tail pulsating and wriggling attracting the fish's attention,, whi...

DESIGNED TO BE A SNAGLESS PADDLE-TAIL PLASTIC THAT HAS UNPARALLELED HOOK SETTING ABILITY THE ZEREK FLAT SHAD MEETS AND THEN EXCEEDS THOSE REQUIREME...

AT THE HEART OF THE WEEDLESS FLAT SHAD X IS THE PATENTED BELLY SLITS THAT ALLOW THE PLASTIC TO EASILY COMPRESS IN ANY DIRECTION, EXPOSING THE HOOK ...

AT THE HEART OF THE WEEDLESS FLAT SHAD X IS THE PATENTED BELLY SLITS THAT ALLOW THE PLASTIC TO EASILY COMPRESS IN ANY DIRECTION, EXPOSING THE HOOK ...

THE LIVE SWIMBAIT USES THE SAME CONCEPT AS THE WIDELY ACCLAIMED LIVE SHRIMP - TO EMULATE NATURAL PREY MOVEMENTS TO TRIGGER STRIKES. To achieve t...

TRACE – delivering everything you need and nothing you don’t, to execute the most precise and technical shooting results in the most challenging co...

VENGEANCE optics are engineered, tested and priced to deliver you the absolute best value for money without short-changing you on features.

THRIVE Optics are built with one purpose: To deliver shooters and hunters around the world the absolute best value for money possible. SFP PHR 3...

From buzzing topwater, to hopping deep structure, the Baby GOAT will get the bites! Designed with versatility in mind the 3" Baby GOAT has the p...

From buzzing topwater, to hopping deep structure, the Baby GOAT will get the bites! Designed with versatility in mind the 3" Baby GOAT has the p...

Ten inches of 10X Tough! HeroZ are a super-sized jerk bait that is ideal for a wide range of big fish applications. Its buoyant ElaZtech constructi...

The perfect baitfish profile, with lively paddle tail in a versatile size that has proven deadly on everything from flathead to mangrove jack and b...

Overwhelming demand has seen the addition of the ZMan 3.5" Pro CrawZ, equiping anglers with an upsized version of the popular TRD CrawZ. Bulked up ...

A compact jerk minnow that realistically imitates a wounded baitfish. Ideal for bream, bass, flathead, snapper and a wide range of other species. A...

This realistic swimbait has an awesome tail action and body roll even at dead slow retrieve speeds, which has made it dynamite on mangrove jack, ba...

Combine the biological realism of the TRD CrawZ with the buoyant ElaZtech material and you create a dynamite, 10X Tough 'claws up' presentation tha...