Products

Even when the lure is sitting on the bottom, the slightest current will have the tail pulsating and wriggling attracting the fish's attention,, whi...

Even when the lure is sitting on the bottom, the slightest current will have the tail pulsating and wriggling attracting the fish's attention,, whi...

Even when the lure is sitting on the bottom, the slightest current will have the tail pulsating and wriggling attracting the fish's attention,, whi...

DESIGNED TO BE A SNAGLESS PADDLE-TAIL PLASTIC THAT HAS UNPARALLELED HOOK SETTING ABILITY THE ZEREK FLAT SHAD MEETS AND THEN EXCEEDS THOSE REQUIREME...

The Zerek Giant Ruby is a deep diving crank bait that is ideal for fishing at depths of up to 5 meters. It has a tight wobbling action and floats o...

Diving quickly to 6-7m, the Giant Ruby Plus shares the same properties as the Giant Ruby, including a tight wobbling action, great buoyancy and an ...

THE LIVE SWIMBAIT USES THE SAME CONCEPT AS THE WIDELY ACCLAIMED LIVE SHRIMP - TO EMULATE NATURAL PREY MOVEMENTS TO TRIGGER STRIKES. To achieve t...

The Zerek Slickback is a cracking hardbody lure made for chasing Aussie native fish. An effective lure on the cast or troll, it has a rapid diving ...

The Zerek Slickback is a cracking hard body lure made for chasing Aussie native fish. An effective lure on the cast or troll, it has a rapid diving...

Meet Australia’s best-priced 1-10x LPVO — by a long shot. The Thrive 1-10x24 delivers true 1x performance, fast SFP reticles, and...

THRIVE Optics are built with one purpose: To deliver shooters and hunters around the world the absolute best value for money possible. SFP PHR 3...

Engineered for precision and speed, the Thrive HD 1-8×24 SFP with PHR 4 reticle offers an intuitive, illuminated aiming point and...

Based of the same legendary bullet-proof features of our THRIVE, the THRIVE HD features industry leading High Definition glass, uncompromised stren...