As the industry leader in sports-optics development for more than 50 years, we've logged thousands of cumulative hours exploring new ways to Magnify Life. It's a journey that led us to the peak of optical engineering, and has since evolved into a passionate pursuit of outdoor innovation in virtually every category.
Our laser rangefinders are regarded as some of the finest available in the world today. In an instant, they bounce a laser beam off targets as distant as 1,500 yards, calculate the range within a yard and display it on a through-the-lens LCD. Our night-vision optics turn night into day by gathering existing light, focusing it into an image intensifier that converts the energy into electrons and speeds them across a miniature screen to produce a crisp image out of the darkness. Sound complex? All in five decades work for a group of savvy enthusiasts driven by a single goal: to launch you to the height of life through active participation in the world around you.
Our expertise in precision craftsmanship and outdoor technology equipped us well to create our truly revolutionary new GPSs.
Bushnell GPS is a fusion of our skill for enhancing you visual connection and our passion for outdoor innovation. By immersing ourselves in what we love most - hunting and backcountry adventure - we spotted the need for a handheld GPS that combined the mapping detail of satellite and aerial photography, and an interface that was easy to use. The ONIX was conceived, and has since led to the development of our incredible new turn-by-turn system, the NAV500. Both series are built with the same level of exacting skill and ingenuity that keep us at the front of the pack in optics and outdoor technology.
Half a century at the top has given us fine perspective of the country ahead. And now you too, with the most efficient and simple-to-use personal navigation systems on the market. Welcome to GPS magnified, by Bushnell.